Chief Marketing Officer
Rebranding and implementation of new identity across all platforms.
Albuquerque based telecommunications firm City Link was an exciting opportunity to grow as a Creative Director and Project Manager. I was integral in their rebranding, creating a full new identity, facilitating photo shoots and designing and developing their new responsive website.
The goals of the rebranding were to reference the original logo while strengthening and clarifying the overall identity. While maintaining the two color identity, I created a logo based on the fiber optic cross section used in their services. The new branding and guidelines were applied to all online and print marketing, signage and identity materials to successfully promote the brand and strengthen their presence in the competitive Internet Service Provider market.
I sourced stock photography, coordinated photo shoots, designed and chose appropriate supporting iconography when designing City Link's new responsive website that has been successfully used for marketing, sales and support for all of their Internet and Voice services.